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Toto Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes and chemicals giant Ineos, who both hold a third of the enterprise.

A Mercedes spokesperson stated: "We will be making no official statement on the matter. The governance of the team will remain unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Valuation Increase

The deal would represent a substantial rise in worth of Mercedes F1 since Ineos Group bought its stake for £208 million in 2022.

This surge reflects the expansion in market values of Formula 1 outfits recently as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released last summer and earned more than $630m (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing movie and the highest-earning sports movie ever released.

Present Standings

The Mercedes team are second in the constructors' championship, behind McLaren, with three races left this season.

Mercedes' primary racer George Russell has won two of the 21 grands prix so far and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

About the author

Jose Hart

A seasoned sports analyst with over a decade of experience in betting strategies and market trends.

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