TikTok is introducing a fresh option that permits them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform disclosed that it presently contains over 1 bn content made with AI.
Trial and Implementation
The update is in a pilot phase over the following weeks before a global rollout. This advancement coincides with a rise in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is typically illogical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, from computer-generated images to science explainers, and we want to give people the ability to see more or less of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The platform shared that there are presently over a billion videos on its app tagged as made with AI. Overall, over 100 million media items are added to the platform each day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the volume of AI-generated videos they watch by using the content preference setting in the platform and selecting the AI content topic. Further subjects that can already be modified under the setting include news, style, aesthetics, and dance.
AI Disclosure Rules
Its policies mandate users to label lifelike AI-generated content, and it bans harmful AI impersonations of celebrities or emergencies. Any believable artificial content that is unmarked can be taken down under its terms of service.
Additionally, the platform will henceforth attach an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This action is aimed to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2m educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This program will support educational bodies specializing in teaching programming and robotics.
Moderation Strategy
The platform has justified its content review process, following discussion over proposals to make redundant hundreds of safety staff in the United Kingdom. TikTok is planning to eliminate 439 jobs in its user protection team in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content before it has to be seen by people. TikTok reported a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is making a difference work at speed.”
